Email Marketing

What is Email Marketing?

Email Marketing is an inexpensive and powerful way for companies to build brand awareness while creating an interactive connection with their customers.

Email Marketing For Lead Generation

Email marketing allows you to send personal messages to thousands of people with a click of a button. It is a cost-effective way to acquire new prospects while staying in touch with your current customers, building strong long-lasting relationships, enhancing your business over time.

Three Stages Of The Sales Process

Using email marketing correctly is a powerful way to move your prospects and customers through three stages of the sales process:

1. Make A Connection

When a prospective customer visits your website, the first thing you need to do is make a connection. You need some way to motivate that person into leaving you their name and valid email address. By offering something in return for their contact information, such as valuable content like a white paper, or a discount on a future purchase, can be the beginning of future communications.

It is also important that you get their permission. Sending email marketing when no prior relationship exists and no permission is granted is known as spam, and there are strict regulations in place that prohibit you from including such addresses in your campaign.

2. Nurture The Relationship

Once you have established a relationship, whether it is a new prospect or a current customer, it is important to understand that they have different needs. Maybe you are a B2B trying to enhance the awareness of your company or need to demonstrate your expertise to nurture your prospects, or a B2C trying to motivate people to "Buy Now"; it is important that your email marketing supports your overall business objectives.

3. Build Trust

Building trust is a key ingredient to establishing a long lasting customer relationship. Promotional emails alone do not promote trust from your customers. By including tips or other information that benefits your customers regularly, promotes your company as an expert and a trusted partner, not just someone interested in meeting sales goals.

Spring Above Email Marketing Services

Spring Above Marketing offers the following email marketing services for your promotional and educational needs:

Create and Send Emails

Create custom email designs
Set up account access for you to send your emails personally at anytime

Manage Lists and Unsubscribes

Our system automatically handles bounces and unsubscribes
Help segment your subscribers and customers differently as well as geographically to achieve a better ROI

Reporting and Analytics

By integrating Analytics tracking code with your website and email campaigns, we can:

Help you determine the effectiveness of your email campaigns related to sales, conversions, and ROI
Provide you with real-time, detailed reports to help you see who has been clicking on which parts of your emails

Let Spring Above Marketing help you build the kind of customer relationships that enhance your business. Contact us today!