Copywriting

People have a very short attention span on the Web; 80% of your readers will only read your opening headline.

Copywriting Is About Selling

Copywriting is about making a personal connection with your prospective customer in order to start the sales process. The goal should be to establish a sales pipeline that grabs the Attention of a prospect, keeps him/her Interested by establishing the Need for your brand, to create the Desire that makes him/her to want to take Action.

Write For Your Ideal Customer

Knowing who your ideal customer is, the problems they face and how they talk about it, is crucial to writing effective copy. Using the language of your target audience, understanding their needs, fears, and what they want most, is the approach you need to making that initial connection.

Use Headlines To Grab The Readers Attention

When visitors navigate your website, they scan the page to see if the information is what they are looking for. Your opening headline is responsible for 80% of your sales. Make it stand out to grab your readers attention.

Create Interest With A Personal Story

Using a personal story or profiling one of your best customers showing how your product/service has helped to improve a situation or to solve a problem, will keep the interest of your prospect and promote credibility for your brand.

Make Your Product/Service Desirable

In order to keep your prospect engaged in your sales process, you have to establish the need or desire by writing about the benefits of how your product/service would improve their life. Understanding that prospects do not care about “product features”, but about the problem-solving benefits your product provides, is key to writing copy that makes your prospect take the next step in your sales pipeline.

Motivate Your Prospect To Take Action

Writing copy that perceives and disputes the objections a prospective customer might have as a reason not to buy your product, can be a powerful means of motivating your prospect to take action.

What Spring Above Can Do For You

Spring Above will work with you to help define your online sales process and determine how it should be implemented. We will guide you through the necessary steps turning your sales copy into a personal connection that invites your prospective customers to take action.

Web Content Writing
Editing Your Website Copy
Data sheets/White papers
Email campaign copy
Ad copy

Let Spring Above of Vermont, help you turn your sales copy into a personal connection for your prospects. Contact us for a quote today!